Competitor analysis by key messaging

Visibility

This feature gives you direct visibility into how competitors are presenting themselves—what messages dominate, what channels they use, and how frequently they appear in AI summaries or public content. It’s an x-ray into their market visibility.

Recommendations

Based on the competitor landscape, we provide strategic recommendations on how to adjust your messaging to either differentiate or reinforce what’s already working in your space. The suggestions are contextualized against your own messaging pillars.

Data Tracking

We track competitors’ public messaging across digital touchpoints—websites, AI summaries, press releases, and more. These data streams allow us to quantify shifts in tone, frequency, and language trends over time.

Data Monitoring

You’ll receive updates whenever a competitor makes a significant messaging change. This helps you stay alert to new campaigns, repositioning strategies, or language pivots in your category.

Competitor Analysis

This is the core of the feature. It includes a full breakdown of tone, value propositions, and brand promises by competitor. You’ll also see comparative positioning maps that highlight overlaps and white-space opportunities.

Traffic

While this feature doesn't track direct traffic, it shows estimated messaging impact by correlating competitor visibility with content reach. You’ll get a sense of how certain narratives drive engagement and influence across audiences.