AI traffic up 169% in a single quarter

Samsung Israel already led its category in AI answers. In Q2 2026 the team turned that position into measurable site traffic, with 77% of published recommendations delivered as new content and 78% of tracked pages earning a citation in AI answers, and now uses Limy to read the market before a launch.

The challenge

Traffic from AI answers was arriving, and nobody could see it

Samsung Israel could see how it performed in traditional search. AI answers were a blank space. Visits from ChatGPT, Gemini, and Perplexity landed in the same undifferentiated bucket as everything else in analytics, so nobody could show the channel existed, let alone which pages were earning it.

Leading the category was not the same as knowing why

Without a topic-level view, the team could not tell which pages AI drew from, which gaps were holding it back, or what a content fix was worth.

The solution

Two things changed in Q2.

More users arrived from AI answers, and Samsung could see which pages earned them

Of the recommendations published, 77% were new blog content and 23% were on-page upgrades. A tablet buying guide opened new prompts where Samsung now appears, and one on-page fix to refrigerator content returned 49% impact on that topic. Every page the team wanted watched sits under tracking as a custom source, and 35% of them grew their appearances this quarter. The homepage alone grew 1,051% as a landing page for AI traffic, with 91% of it arriving from ChatGPT.

Samsung reads the market in AI answers before a launch

Limy is now a research step. Before a launch the team opens the category in Limy, sees how AI already answers questions in it, which brands it names, and which sources it draws from, then shapes the launch content around what is missing. Topic by topic they can also see where owned content already wins: Samsung is the most-cited source for TVs at 31.2%, troubleshooting at 30.6%, and service and support at 22.9%.